In my long message to Garold, a sales representative with Accuride, I mentioned that perhaps he would like to speak to my husband who was actually the one who was having trouble with a drawer guide for our bureau. To our surprise, John did receive a phone call from Garold and he was able to explain to my husband how to connect the part – to which he did with ease and simplicity!
What are you doing to follow up with your customer? Are you calling when you said you would? Do you refer to something that the customer said on the last call? For example, if your customer mentions something memorable to you – do you remember to ask about it when you do speak to the him or her? Many sales professionals take notes of customer phone calls so they can easily refer to pertinent information during their sales calls. Do you initiate the call, as opposed to saying “Please call back,” like my bank did!
Following up is essential to making a favorable impression on your customers! It says “I remembered – I care – and I am trustworthy.”
