A crucial step in creating a culture of contribution is to ensure people are seeing the benefits of their involvement. Whether you run a work team in an organization or are a leader of a community or professional organization, we all have a “radio frequency” dialed in at “WIIFM” (What’s in it for me) – and one of your roles is to communicate the benefits of their involvement, through words and actions. Here’s an idea:
Communicate (in creative ways) how involvement is an expectation (in the work setting), and the means by which people can get the best value of their membership (in a volunteer organization).
How do you accomplish this?
- Orient new employees that their participation in weekly staff meetings is part of their job expectation (and make sure they know some ways that you expect them to participate)
- Orient new volunteers and members and train them on the benefits of involvement
- Make it easy for new volunteers and members to get involved
- Allow opportunities for each person to facilitate one of your staff meetings
- Tie your evaluation system to people’s involvement
- “Educate” your team members on the productive ways to get involved. (For example, I’ve heard several managers say “If you are going to complain about something, make sure you come up with 1-2 ideas on how to fix the problem.”).