Have you ever gone to a meeting where the meeting leader just shared facts and figures? What do you remember from that meeting? Perhaps you were able to capture the information but were your emotions stirred? Were you excited to go act on the information?
Daniel Goleman in his books on emotional intelligence (Emotional Intelligence, Working with Emotional Intelligence) suggests that it our emotions that guide us and propel us to pursue our dreams.
Next time you are leading a meeting, think about how a short story, anecdote or real-life example can “flesh” out and bring life to the facts that you are relaying.