One of your Most Important Assets

Have you ever thought about the power of your name in relation to referral marketing?  Indeed, anytime we refer an organization to one of our customers or business colleagues, a part of our reputation is going with it.  When we provide good referrals, we can be seen as an invaluable partner and resource to people. When our referrals are not so good, our name and reputation is negatively impacted.

In this marketplace, where customers are more cautious about spending money, think about how you can add value – and extend your own brand name and reputation – by providing a good referral to your customers and business community. 

And what an ideal time to promote some more vendors that I have had the pleasure of doing business with! These vendors are located in Washington and I highly recommend them!

NeverMind Marketing, Shaun Nestor, Owner

http://www.nevermindmarketing.com/

Shaun Nestor teaches business owners, entrepreneurs, consultants, and marketing professionals about how to increase their profits and brand awareness through the power of social media and internet marketing.  He is competent, knowledgeable, easy to work with and creative. Shaun brings a solid customer service orientation to each interaction and is also proficient in setting up websites and creating videos.

istarmedia, LLC, Ryan Graves, Owner

http://www.istarimedia.com/

Ryan Graves with istarmedia, LLC  provides a number of services, including video transfer, graphic design, CD & DVD duplication, book to CD recording, website design, and more!  He is knowledgeable, creative, efficient and professional. Ryan works with a high attention to detail and he serves his customers with excellence.

“I wouldn’t go anywhere Else!”

How many times have you said this about a vendor you have worked with?  Think about the times you have said this about an organization of which you are a “loyal fan”.  Got an example?  Now, think about that organization. Aren’t you actually thinking of one person – one incredible person who delivers top notch, value-added service to you?  This is the value of your front line staff that has moment-to-moment encounters with your customers every day. They have the privilege, and responsibility, of being “the face” that customer’s think of when they are saying “I wouldn’t go anywhere else!”

Jerry Akers, a salesperson with Women’s Shoes at Nordstrom is that person for me. I have been a customer of Jerry’s for years. He knows the kinds of shoes that work with my feet. He is efficient, professional, friendly, and he provides value-added service in every interaction. Just a few weeks ago, I needed to find shoes for a wedding. They needed to be flat, comfortable, and classy.  Jerry found them quickly, I tried them on, and 5 minutes later, I was out the door and onto my next errand.

What can you do to create loyal fans who “would never go anywhere else?”   I have two ideas: 1) make sure you train your sales force so they will be knowledgeable about your products and 2) hire those who are both passionate about and skilled in delivering exceptional service.

To move ahead today on idea #1, sign up and register for the 3-hour workshop Creating a Culture of Service: More Tools to turn your Fans into your Enthusiastic Salesforce that will be held on Tuesday, August 17th from 8-11:00 am at Celebration Church in Puyallup.

This is an advanced workshop on creating a service culture to equip you with what you need to transform your client-fans into a highly dedicated sales force!   After attending this three-hour workshop, you will walk away with:

  • Creative ways to provide value for your current customers
  • Easy-to-implement strategies to turn your satisfied clients into fans who become part of your sales force
  • A proven system to transform your organization into a culture of service

You will also receive an information-rich guide that is packed with easy-to-implement service skills that you and your staff can refer to long after the session.

Register TODAY at www.BusinessandLeadershipConnection.comBusiness and Leadership Connection